Billboard Advertising

The Chamber’s Billboard Advertising Program provides an excellent opportunity for businesses to gain visibility in key locations across Littleton. Our billboards are strategically positioned to offer high-traffic exposure, making them a valuable investment for any business looking to increase brand awareness and attract customers. Whether you’re targeting locals or visitors passing through, our seasonal pricing and premium locations offer flexibility and a cost-effective way to promote your business.

Available Billboard Locations

Our Billboard Advertising Program includes three critical locations with a variety of ad spots available to meet the needs of local businesses:

Meadow Street – 16 available spots/season
Cottage Street – 8 available spots/season
Dells/ West Main Street – 4 available spots/season

These billboard spots are highly visible and located near major traffic intersections and busy areas with significant foot and vehicle traffic, maximizing your business’s exposure.

Seasonal Advertising Opportunities

Our Billboard Advertising Program operates on a seasonal schedule, allowing businesses to choose the best time of year to promote their services. Each advertising term lasts four months, with the following three seasons to choose from:

Peak Summer (May 1 – Sept 1)
Foliage & Holiday (Sept 1 – Jan 1)
Ski & Spring (Jan 1 – May 1)

This flexible structure lets you align your advertising efforts with your industry’s busiest times of the year, helping you reach the most potential customers when they’re most active.

Season-Based Pricing

Our pricing structure is season-based and varies by location, ensuring that you get the best value for your advertising investment. Here’s the breakdown for each season and location:

Peak Summer Season
May 1 – Sept 1

• Meadow Street: $175 (single side)
• Cottage Street: $150
• West Main Street: $125

Summer is a prime time to capture the attention of tourists and residents as they explore our town. With the influx of visitors during this period, these billboard spots offer excellent visibility and a strong return on investment.

Foliage & Holiday Season
Sept 1 – Jan 1

• Meadow Street: $150 (single side)
• Cottage Street: $125
• West Main Street: $100

This period covers the beautiful fall foliage season and the busy holiday shopping months, making it an excellent time for businesses to advertise. As locals and visitors frequent our streets, Chamber members can benefit from the heightened traffic flow during these festive months.

Ski & Spring Season
Jan 1 – May 1

• Meadow Street: $125 (single side)
• Cottage Street: $100
• West Main Street: $75

Our town is a hub for ski enthusiasts and winter tourists during the winter months. Off-season rates provide a cost-effective opportunity to reach an audience eager to explore local businesses, whether heading to the slopes or spending time in town.

Traffic Statistics

Our billboard locations are positioned along high-traffic areas, ensuring that your message is seen by thousands of potential customers daily. Here are some recent traffic volume statistics from the New Hampshire Department of Transportation (NHDOT):

Meadow Street / I-93: 11,271 vehicles daily
Cottage Street / I-93: 9,219 vehicles daily
Meadow Street: 15,172 vehicles daily
Dells / West Main: 4,666 vehicles daily

Recent traffic counts (July 2024) showed 10,988 vehicles passing through Meadow Street, highlighting the prime exposure your business can receive in this area.

Annual Traffic Trends:
2023 YTD Average Daily Traffic: 7,166
2022 YTD Average Daily Traffic: 6,657
2021 YTD Average Daily Traffic: 6,081
2020 YTD Average Daily Traffic: 5,348
2019 YTD Average Daily Traffic: 6,910

These increasing numbers demonstrate that our town is seeing steady traffic growth, making billboard advertising a smart investment for businesses looking to expand their reach.

Why Choose Billboard Advertising?

Billboard advertising remains one of the most effective forms of local marketing. With strategic placement in high-traffic areas, your business is guaranteed to be seen by thousands of people each day. Billboard advertising provides:

High Visibility: Positioned in key areas, our billboards ensure that residents and visitors view your message.

24/7 Exposure: Your ad will be visible around the clock, maximizing its chances of catching the eye of potential customers.

Targeted Reach: With seasonal options, you can target your audience during the most relevant times of the year.

How to Reserve Your Billboard Spot

With limited spots available at each location and reservations filling quickly, securing your preferred advertising space is important. To reserve your billboard ad spot or to learn more about the program, please contact the Chamber. We’re happy to answer any questions and help you choose the best advertising package to meet your business’s needs.

Ready to Make an Impact?

Advertise with the Chamber’s Billboard Advertising Program and elevate your business visibility to the next level. With prime locations, seasonal pricing, and high-traffic exposure, this is the perfect opportunity to get your brand in front of a larger audience.